UI/UX Design + Production
Website, direct mail, and stationery.
Viajes Bilbao was a travel agency struggling to keep up with the new ways of traveling and how people buy their airfare, hotels, vacations, etc. This business had to reinvent itself before it was too late. They needed to place themselves in a different way of services so the customers understood the value of booking their travels through a travel agent.
The first step was to understand their customers and their needs. I implemented a phase of discovery to collect information to diagnose the main problem and accurately determine possible solutions. I helped this company define its new goals.
Due to the inexpensive airfares online, we decided to focus on services not found online, like filling out legal documentation, passport and visa renewal forms, and trips with specialized tour guides. With this new approach, the airfare and hotels are just a small part of the complete services they offer today.
To support this new philosophy, I designed a website that thoroughly describes all the services available and clarifies most of the traveler’s questions before they come to the office. I helped to create a social media presence using Facebook, inviting people to participate and share their experiences with Viajes Bilbao and their trips worldwide. We added forms to the website for customers who want to be informed about trips and discounts that are available. Everything is supported by a new corporate image.
Results
After three months of launching and promoting the new site using social media, they had about 97% more clients calling for appointments, 247% followers on Facebook, and a 34% increase in revenue compared to previous years.
